Friday, March 29, 2024
HomePakistanBollywood will bounce again huge time,” says Kumar Taurani

Bollywood will bounce again huge time,” says Kumar Taurani

[ad_1]

Kumar Taurani‘s Ideas Industries, one of many largest music firms has acquired the official music rights of Mani Ratnam’s Ponniyin Selvan: I and PS II which goes to launch in April 2023. Apart from this he additionally acquired music for the Telugu movie Shakuntalam directed by Gunasekhar and Hari Har Veera Mallu. In an interview with Filmfare he talks about his new ventures and extra. Excerpts 

What prompted you to amass music rights for the Tamil movie Ponniyin Selvan I?

We have now been within the music enterprise since 1981. Then from 12 months 88 we began producing movies as nicely. In between now we have additionally accomplished South and Punjabi movies. Our music enterprise was in a little bit of hassle because of MP3 and radio, however now the enterprise has picked up in the previous couple of years. We began once more and created our personal YouTube channel. We began working in a number of languages.  Once we considered the Tamil business,  we determined that we’d enter there with an enormous movie. That is why we selected Tamil movies like PS I and PS II. That was the rationale behind buying music rights of the Telugu movie Shakuntalam as nicely. PS I has nice music by AR Rahman, director Mani Ratnam can be a legend and has such a tremendous star forged. Jab sab kuch grand hai, to apko sochne ki zaroorat hello kya hai!.  So we contacted the producers and confirmed curiosity in shopping for the music for the movie. Ham resolve karke gaye the ki is ek assembly mein hello deal accomplished karni hai aur hammne kar diya.

Kumar Taurani

The South Movie Business is doing higher enterprise than Bollywood nowadays. Was this why you considered associating with South movies?

We acquired the rights of the movie on this 12 months of March-April, until then there was no such scene. Yeh sab hamare liye mayne nahi rakhta hai. We have now seen a section the place 30-35 movies have been an excellent hit in a row and typically movies flopped because of working with huge filmmakers. Ups and downs are a part of life.

Nevertheless it’s a indisputable fact that Bollywood movies are usually not doing nicely on the box-office presently…

No worries in any respect. I believe enterprise requires some freshness. Attributable to Covid, many movies abruptly stopped within the center. Then the lockdown went on for a very long time. This has some influence that’s seen in latest movies. However for those who see, Bhool Bhulaiyaa and Brahmastra have accomplished nicely. Sure, folks want to know that content material is king. I believe Bollywood will bounce again huge time.

What’s your technique for the long run?

Ideas ne hamesha bahut accha kaam kiya hai. Within the ’90s we have been No. 1 not solely in music, but additionally in manufacturing. We have now entered into manufacturing once more.  All the things goes nicely.

Kumar Taurani

How do you choose a movie to amass music rights and in addition what’s your standards to provide a movie?

Speaking about music, if a movie is huge, we see who’s the music director and who’re the actors. If it’s a small movie, we advise the producer that we’re taking your movie and contain us too in no matter music you create. Largely the producers agree and collectively we create music. Like we had accomplished with Anil Sharma’s Genius (2018), earlier than that Aksar 2 (2017) and Shab (2017) with Onir. The music of these movies was excellent, as a result of we created music collectively. However when the movie is huge, the accountability of the producer turns into extra. If we discuss of manufacturing a movie, crucial factor is the story. If the story is sweet and the director is sweet, then the suitable star forged additionally occurs.

Do you suppose the viewers’s tastes have additionally modified after the pandemic?

If you happen to see our movies, now we have made an motion movie like Soldier (1998), family-friendly movie like Kya Kehna (2000), comedy movies like Kunwara (2000), Albela (2001), horror like Raaz (2002), The Legend of Bhagat Singh (2002) a patriotic movie. Even at present, within the checklist of prime 20 movies there might be 3-4 movies from Ideas. I believe the story must be good. Jab aap theatre mei jaayen, lights off ho aur movie shuru ho, tab display par aata hue character ne aap ko pakad lena chahiye. If the viewers catches it, they may undoubtedly just like the movie. Your script must be tight. The viewer who’s sitting within the theatre after shopping for a ticket of Rs 500, mustn’t rise up from the chair earlier than the movie is over. Agar aap ye nahi kar sakte toh, movie banane ka kya fayda?

Ideas Music Firm’s journey began with cassettes, then CD and now digital…. How do you see the journey from then to now?

Each section has benefits and downsides. Earlier we had energy. Ham maalik the, un dinon hamara rubaab hua karta tha. As a result of the distributors and sellers have been smaller than us. They at all times wished to promote our stuff. Now the sport has modified. The period of cassettes and CDs is not any extra. The companions now we have proper now, be it Spotify, YouTube, Zee TV or Sony, are billion greenback firms, so the equation has modified. My music is unique. In order for you Taal or Raaz’s or no matter music, then you must take it from me. When this new section of digital began, folks considered avoiding Ideas, however not now…  they can not keep away from us.

How do you see remixes and recreations of authentic songs that are already highly regarded… Many individuals imagine that the songs are being spoiled by remixing.

Jo ye baat karte hain ki gaanon ko spoil kiya ja raha hai, wo wahi hai, jo authentic songs se jude hain. And they’re principally artistes who’ve composed the unique tune. They’ve so many emotions and feelings related to their creation. Truly, we’re the proprietor of the tune. So If I recreate it, I’m additionally proper. When a brand new tune comes, it earns lots within the first 12 months. Chances are you’ll hearken to this tune 1000 occasions, however after 5 years you’ll hardly hearken to it and won’t even get enterprise. If I recreate an outdated tune, then there are two benefits. One, the corporate will certainly earn cash, secondly, the brand new tune will even have publishing rights, this implies some earnings goes to the musician and lyricist too. Part of what we earn undoubtedly goes to them too. The brand new Chhama Chhama with Elli Avraam obtained one crore views. And after this folks watched the outdated tune as nicely. Now persons are watching Urmila Matondkar and in addition Elli Avraam and each are getting good views. Yet one more factor, the brand new viewers won’t join with Urmila Matondkar, however with at present’s technology actors like Sara Ali Khan or Kiara Advani, they may join extra. So I do not suppose we’re doing one thing incorrect.

How do you steadiness creativity and enterprise facets?

See, If I’m the proprietor, I cannot permit my tune to get spoiled, proper? Now it’s my choice what is sweet or what is just not. Nobody can say that creativity is correct or incorrect. Some folks will discover it good, some won’t. There is no such thing as a finish to this dialogue. I imagine that the proprietor has the precise to understand how and with whom to recreate his tune.

Will your son Girish Kumar be seen once more in a movie?

Girish is ready for an excellent script. He was supplied three-four movies in the previous couple of years however they did not attraction to him. He’s serving to me within the enterprise. If he likes a script, then he’ll undoubtedly get again to appearing. 



[ad_2]

RELATED ARTICLES

Most Popular

Recent Comments