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It is Official — Juul E-Cigarettes are Now Banned within the US


US well being officers on Thursday introduced a ban on Juul Labs e-cigarettes.

AP Photograph/Craig Mitchelldyer by way of BI

In a press launch, the Meals and Drug Administration stated the corporate would now not have the ability to promote its e-cigarettes and should take away all of its merchandise from the US market.

“We respectfully disagree with the FDA’s findings and determination and proceed to consider now we have offered ample data and knowledge based mostly on high-quality analysis to handle all points raised by the company,” Chief Regulatory Officer at Juul Labs, Joe Murillo, stated in an announcement.

The Wall Avenue Journal reported Wednesday that the FDA was poised to take the merchandise off the market.

“Right this moment’s motion is additional progress on the FDA’s dedication to making sure that each one e-cigarette and digital nicotine supply system merchandise at present being marketed to shoppers meet our public well being requirements,” FDA Commissioner Robert M. Califf stated within the press launch.

“The company has devoted important assets to evaluate merchandise from the businesses that account for many of the U.S. market,” he added. “We acknowledge these make up a major a part of the accessible merchandise and plenty of have performed a disproportionate function within the rise in youth vaping.”

The well being group stated retailers should instantly pull the product from cabinets. The ban consists of Virginia-tobacco-flavored pods with nicotine concentrations of 5 and three% and menthol-flavored pods with nicotine concentrations of 5 and three%

“In our functions, which we submitted over two years in the past, we consider that we appropriately characterised the toxicological profile of JUUL merchandise, together with comparisons to flamable cigarettes and different vapor merchandise, and consider this knowledge, together with the totality of the proof, meets the statutory commonplace of being ‘acceptable for the safety of the general public well being,'” Murillo stated. “We intend to hunt a keep and are exploring all of our choices beneath the FDA’s laws and the regulation, together with interesting the choice and interesting with our regulator. We stay dedicated to doing all in our energy to proceed serving the hundreds of thousands of American grownup people who smoke who’ve efficiently used our merchandise to transition away from flamable cigarettes, which stay accessible on market cabinets nationwide.”

The e-cigarette model gained recognition in 2017 following a big social-media marketing campaign. The model grew to become recognized for its fruity flavors and confronted FDA scrutiny over issues its advertising marketing campaign was focusing on minors.

Surveys from Fact Initiative discovered the model was hottest with folks beneath the age of 18. Final yr, an FDA examine estimated that over 2 million US middle-school and high-school college students used e-cigarettes.

The Facilities for Illness Management and Prevention has stated that nicotine publicity from e-cigarettes can hurt mind improvement in younger adults. The merchandise also can include chemical compounds, together with heavy metals and cancer-causing components, which can be dangerous to the lungs, the CDC says on its web site.

In 2019, Juul Labs stopped promoting fruity-flavored e-cigarettes and reduce on its advert marketing campaign. Gross sales of the model have fallen in recent times. Between 2018 and 2021, the corporate’s worth plunged from $38 billion to lower than $5 billion. The corporate’s market share dropped from 75% in 2018 to about 42% final yr as different manufacturers nosed into the $18 billion market.



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