Monday, February 26, 2024 On-line Model Constructing, Images and Artwork by Naina Redhu Behind The... On-line Model Constructing, Images and Artwork by Naina Redhu Behind The Scenes of Content material Creation: An Instance


First, the ultimate product. Watch the video at left ( when you’re on desktop ). In the event you’re not in a position to see the clip on this web page for some purpose, watch the Instagram Reel right here.

It is a clip I produced for Uniqlo India for the launch of their On-line Retailer in India on thirtieth July, 2021.

The music used is a monitor from the night-time in-store playlist of Uniqlo Shops internationally. The monitor is named Yuzu Lust and the title of the Artist is Kiat.

Under, I’ll share particulars of how I got here up with this & how my mind works. I assumed it will be an fascinating factor to doc, even when only for myself. However then I assumed I would as properly bask in some content material creation inception.

Uniqlo’s PR Company acquired in contact sharing information of the web retailer launch & discussing a attainable collaboration. I’m not going to get into these particulars however the transient was mainly for me to undergo the shop and select a glance after which {photograph} myself and share these photographs as a bit of content material on the dates of the launch.

I wished to create a enjoyable look however not too informal and I wished it to be one thing I had not explored beforehand. My standard go-to is denims and a t-shirt. Then, I progress to denims and a white collared shirt. However this time, the 2 items that made the look come collectively, have been the skirt, which is a part of a JW Anderson & Uniqlo collaboration and the bra prime, which is a part of a Mame Korogouchi collaboration. I’ve not worn a bra prime beforehand and whereas I used to be nervous ( exhibiting cleavage isn’t thought-about kosher by extra Indian manufacturers ), I assumed, “Fuck it. One life. By no means too late.” In addition to, I knew Uniqlo wouldn’t thoughts, since they’re a global model.

Images of the items earlier than they have been despatched to me.

I didn’t need the bra prime to SCREAM although, so determined so as to add a free, Italian-Mafia type linen shirt on prime. In my head, I knew precisely how I used to be going to type it and now that I can see the ultimate outcome, it labored. I’ve additionally been feeling a bit extra self-conscious than standard due to the ten kilos my physique has gained in the course of the pandemic. I didn’t need an excessive amount of of my physique to be seen. And but, I wished it to be enticing sufficient that it will encourage the viewer to learn the caption and discover out what I used to be as much as with this look.

As soon as the clothes arrived, I attempted them on to ensure the whole lot match. All the things was then hand-washed individually, which was a superb factor as a result of the bra prime bleeds color. A few of it go on to the shirt as a result of I dried them shut collectively and the shirt caught to the bra prime. Which I then needed to treatment by dipping these sections in a bowl of Vanish ( which is a stain-removing liquid I take advantage of for laundry ).

I picked out the footwear – it needed to be heels, which I personal precisely one pair of, so no selection. The jewelry was to be minimal – extra give attention to my brooch ( which is from the Bhojpatra collection, so already muted & elegant ). The ear rings are easy gold and pearl danglers.

Since I’ve pink / crimson hair presently, I assumed these would work properly in favour of the Uniqlo model colours. Uniqlo’s emblem is crimson and white.

Under is the edited {photograph} that was used for the ultimate product. Photographs have been shot in my busy desk space. Shot on the Nikon D8100 with the 24-70mm f 2.8 lens and an on-camera speedlight. The distant clicker is in my pocket – within the skirt pocket.

The photographs have been taken into Adobe Lightroom the place I chosen 3-4 last photographs and set to engaged on them in Adobe Photoshop – pores and skin clear up after which chopping out myself from the scene and inserting the cutout onto a strong color. I picked out a subdued hue due to Uniqlo’s total garment colors and likewise as a result of it compliments what I’m carrying AND matches the background curtain of the unique display.

Then, I attempted a number of video choices to see which one would work finest. One of many issues talked about within the transient was that the retailer would offer greater than 12,000 objects to prospects to buy on-line. For a client, that’s an awesome alternative to undergo lots of decisions and put collectively a glance that works for them. And even to place collectively a whole wardrobe with separate items to combine and match.

This led to a selected selection of video the place the picture is pixelated after which comes collectively into the above {photograph} of me. For the the aim of this video, I used an app referred to as MirrorLab, which I’ve been utilizing for a couple of years now and it’s normally relegated to experimental concepts.

Some screenshots from the video to provide you an concept of development. I although the crimson bits have been a pleasant nod to the Uniqlo emblem colors.

As soon as I used to be glad with the video – and had made positive that I had a 30 second model for Instagram Reels ( which might now be 60 seconds lengthy! ), I needed to decide music. I did a bit of sunshine digging on-line to see if, maybe, there was any music immediately related to the Uniqlo model. And there’s! Uniqlo shops play two separate playlists in the course of the day and the night time. A few of these lists are country-specific however the most well-liked ones had a few tracks that labored completely ( IMHO ) with my video.

The identical tracks have been additionally out there as music on Instagram Reels!

I typed out the caption for the Reel and saved it in Drafts inside the Instagram app. Which was a nasty concept looking back. Drafts could be a bit iffy and unpredictable. Fortunately, I had saved a replica of the caption on the notes app on my cellphone.

I posted the Reel, fairly happy with myself and there was *some* engagement however nowhere close to as a lot as I’d imagined! Perhaps I ought to’ve used a well-liked Bollywood monitor hah.

After a couple of hours, I posted the ultimate nonetheless picture from the shoot as a static submit on my feed, with just about the identical caption and this one has had good engagement and responses. The bra-top is in style.

Additionally sharing some extra picture from this shoot. Some that I performed round with and a few behind-the-scenes.

The model gifted the clothes to me. This weblog submit isn’t a part of that change. I’m documenting for my weblog. It’s a large deal that there’s an intensive retailer now although – I store Uniqlo personally – all my internal / thermal put on for winters is Warmth Tech from Uniqlo!

So, there it’s. A behind-the-scenes peek into how my mind works and the way I’m going about creating content material. What else do you need to know? I seek the advice of with people and companies to assist them work out their model’s journey on-line by the use of a consulting name. I even have a ton of video clips on my IGTV and longer movies on my YouTube in addition to audio-only on my podcast, The Naina Redhu Expertise.



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