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Proudly owning the Companion Program: Highlights from Cisco Companion Summit 2022


I simply returned from our annual Companion Summit in Las Vegas. It was a jam packed three days, and it was so nice to be again collectively in individual with our wonderful companions. One of many issues I really like most about going to this occasion is the chance to attach with companions. I had some nice conversations and heard about what’s working – but in addition – the place we have to enhance. My group and I take associate suggestions very critically, and we’ll proceed to work to ship an business finest associate program.

Proudly owning Accountability

The theme of Cisco Companion Summit 2022 was “Let’s Personal It.” To me, possession is about accountability. I’m accountable to our companions for these deliverables:

  • Applications that strengthen their model and assist them differentiate
  • Predictable incentives that reward them throughout the lifecycle
  • A best-in-class expertise to allow them to ship worth and outcomes to our joint clients

In my enterprise impression session, I talked concerning the progress we’ve made and what we’re planning for the longer term. For those who didn’t have the chance to attend dwell, I actually encourage you to look at the recording. I shared updates on all 4 associate roles and all the specializations and incentives portfolios, however I wish to spotlight just a few of the updates.

Companion Program and Specialization Updates

Partner Solution Specializations Map to Customer Priorities Slide TeamJiXThe primary large announcement was the launch of the answer specializations. These new specializations are designed to extra intently align to the presents and options that companions are already delivering to clients. They’re light-weight, multi-architectural and based mostly on their data, experience and functionality to ship. We launched the primary three in September, and at Companion Summit, we introduced that three extra are actually out there. Take a look at my weblog for extra particulars on these new specializations.

Specializations are intently tied to companions’ capability to earn incentives. Our incentives portfolio is designed to help associate profitability throughout roles, enterprise fashions, and the lifecycle.

The Carry out Plus incentive is so profitable at fueling development and profitability, we needed to increase it to incorporate much more companions. To that finish, we introduced a brand new tier in Carry out Plus known as Carry out Plus Activate. This new tier supplies an entry level for our smaller companions, and rewards are based mostly on constant bookings. We all know consistency results in sustainable development, so over time, as these companions proceed to drive bookings, they are going to grow to be eligible to earn in Carry out Plus.

We additionally made main enhancements to the Lifecycle Incentives. We obtain lots of suggestions on these incentives, so we simplified the method and improved how we reward companions. Firstly, we standardized how we measure and pay throughout all software program. We additionally redistributed the payouts, so we’re rewarding companions throughout use, interact, and undertake. In Lifecycle Incentives 2.0, companions can leverage telemetry for all the course of – eliminating a lot guide work. Lastly, the brand new Funds Supervisor platform presents enhanced visibility of all alternatives, earnings, and funds.

Extra Updates and Studying Alternatives

Like I mentioned, these are only a few of the highlights, however I shared much more in my session. Be certain that to look at the recording through the Companion Launch Expertise so that you don’t miss any of the thrilling updates. As for my group and myself, we maintain ourselves accountable to enhance our applications each quarter, so Cisco companions could be as profitable as potential.


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