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One other 12 months has come and gone, which suggests it’s time for one in every of my favourite duties—updating you all on this 12 months’s highlights (plus giving a sneak peek of what’s to return). With the ability to share private updates like these is one in every of my favourite elements of being a small, founder-led enterprise. With out additional ado, listed below are among the most noteworthy issues that occurred at our firm in 2022.
We Re-Launched Triple Berry Smoothing Peel (and It Introduced a Good friend!)
The most important information of the 12 months was the long-awaited relaunch of our beloved Triple Berry Smoothing Peel. As lots of you already know, the peel was discontinued as a consequence of provide chain points associated to the pandemic. I made a decision this was the proper alternative to reevaluate Triple Berry and modernize the formulation. This product has been in my line for over ten years and has been one in every of our best-sellers for nearly that lengthy, so it was extremely essential to me to get the reformulation good. Greater than something, I used to be so grateful for our great clients who waited patiently for me to excellent the components (and amassed a waitlist of virtually 5,000 individuals!). Due to you, this actually was a labor of affection for me. It took quite a lot of time to get it good, however I couldn’t be happier with the way it turned out.
Be taught extra in regards to the thrilling new ingredient updates for Triple Berry Smoothing Peel.
Along with the peel, we launched an thrilling new companion product—the Triple Berry Smoothing Scrub. It’s a mild facial scrub with completely rounded jojoba beads in a creamy, velvety base. I’ve at all times been an enormous believer within the energy of a superb facial scrub due to its means to immediately reveal brighter, smoother pores and skin (and assist fade pigmentation over time). This scrub harnesses all of the antioxidant energy of the triple berry peel and has been giving individuals nice outcomes when used with the peel or by itself. I’ve been getting actually good suggestions on this scrub thus far, which makes me so proud!
When you haven’t tried them but, you may get each the peel and scrub right here. They’re nice for ringing within the new 12 months and will help you obtain your skincare resolutions, no matter they could be.
We Employed a Full-Time, In-Home Esthetician
I couldn’t do what I do with out my crew to again me, and it by no means stops bringing me pleasure to see our crew rising. I used to be thrilled when one in every of our part-time workers got here on board full-time. After beginning in a contract place, Lexi is now formally our in-house esthetician. She’s accessible by way of electronic mail that will help you with any skincare or product questions you’ll have. She’s additionally spearheading our digital consults! Talking of which…
We Re-launched Digital Consultations
This 12 months, we formally re-launched our MySkinRx digital consultations! I like this program as a result of it represents all the pieces that my model stands for—you might be distinctive, and so is your pores and skin. Skincare will get complicated, and generally it’s exhausting to inform what you want regardless of what number of weblog posts or product descriptions you learn. We perceive that, so we provide this service to provide you one-on-one steering. You’ll stroll away with a greater understanding of your pores and skin, life-style ideas, and, in fact, a bespoke skincare routine.
You possibly can ebook your MySkinRx by our web site at any time.
We Launched Product Evaluations On the Web site
For the primary time ever, we launched product evaluations on our web site. This firm isn’t only a enterprise to me, it’s additionally my ardour. I’ve been placing all of myself into it for over 25 years, so I’d be mendacity if I mentioned it wasn’t nerve-wracking to open it as much as everybody’s opinions. That mentioned, there’s nothing extra essential to me than listening to our clients, getting their suggestions, and incorporating that suggestions into how I run my firm. Evaluations are probably the greatest methods for individuals to provide us direct suggestions, so I made a decision that opening this channel of communication was the perfect transfer.
The evaluations have been rolling in, and it’s already been such a useful instrument for us. I’m proud to say that primarily based on the five-star ranking system, now we have a 4.8 common with 90% of our evaluations being 5 stars!
We Launched Subscriptions and SMS
Along with evaluations, we launched subscriptions on our web site. This was one other function we needed so as to add to enhance buyer expertise by making the ordering course of extra handy and streamlined. Now, we’ll mechanically ship you the merchandise you constantly re-order (with a bit of low cost thrown in, who doesn’t love that?).
We additionally launched textual content messaging as a method to deliver your extra useful content material and a few of my finest skincare ideas. You’ll additionally get details about offers and new merchandise. Join SMS to be the primary to get distinctive content material and bulletins.
We Had Our First-Ever Spring Sale
Most of you already know that we maintain our annual sale every year on the finish of August. That is the anniversary of once I began my firm (in addition to my birthday!). We needed to strive including a second sale so clients wouldn’t have to attend a full 12 months for one more one to return round. It was an enormous hit, so maintain an eye fixed out for one more one in 2023!
I Had a Busy Yr for New Product Growth
This 12 months has been BUSY for me in relation to product improvement. I’ve so many new issues within the works, and I can’t wait to have the ability to share extra particulars with you. That is hands-down my favourite a part of my job as a result of it actually permits me to be inventive and convey to life the tens of millions of concepts I’ve.
We’ll be launching an thrilling new product this spring. It’s not like something now we have in our present product line, so be sure you’re signed up for our emails to get updates as we get nearer to the launch date. So far as the opposite merchandise I’m engaged on, I’ll offer you a touch—they faucet into barrier restore and can supply revolutionary options for all completely different pores and skin sorts.
I Stayed Related With the Magnificence Trade
One of many issues I like most about being within the magnificence business is the individuals I get to satisfy. This business has among the brightest, kindest, and most inventive individuals, and I by no means get uninterested in studying from them.
An occasion that was significantly particular to me was the Marie Claire Energy Journey. This occasion is a women-only networking convention that occurs annually. It’s designed to foster significant relationships and at all times contains inspirational panels and audio system. The visitor checklist is stuffed with some fairly spectacular girls, so I used to be very honored to be invited this 12 months.
I additionally attended the Pores and skin of Colour Convention in Atlanta the place I used to be requested to provide a presentation about my enterprise information and share what it’s like to begin a skincare firm. This occasion was unimaginable as a result of it allowed me to assist and join with my fellow estheticians.
Lastly, I gave a skincare masterclass at SoHo Home in my hometown of Austin. For this class, I centered on find out how to give your pores and skin an at-home facial. Everybody who attended the category bought a Berry Bestie Field, which included each of our triple berry merchandise! It was such a superb time, and my objective is certainly to do extra occasions like this in 2023 so I can join with extra of you in particular person.
So there you will have it, 2022 in a nutshell! As at all times, I’m so grateful for all the pieces and I can’t wait to see what subsequent 12 months has in retailer. Wishing you all a contented and wholesome 2023.
With love,
Renée
Movie star Esthetician & Skincare Knowledgeable
As an esthetician skilled in beauty chemistry, Renée Rouleau has spent 30 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare knowledgeable has created a real-world resolution — merchandise which might be formulated for 9 various kinds of pores and skin so your face will get precisely what it must appear and feel its finest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world information and fixed analysis are why Marie Claire calls her “probably the most passionate pores and skin practitioner we all know.”
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