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Tom Barker Takes the Thrill of F1 to the Subsequent Stage With the Penthouse


The Penthouse - TeamJiX
Picture: Tom Barker Group

Hiya Tom! Inform us a bit of extra about your self and the Tom Barker Group.

Dwelling on this fast-paced world we’re the chosen “cash can’t purchase expertise” associate of many forward-thinking corporations who really worth the funding in spending high quality time with their most valued purchasers.

We obtain this by means of First Class System 1 Hospitality Experiences, with our premium F1 suite The Penthouse by Tom Barker Group. We additionally work intently with them to achieve numerous model sponsorships and associations inside System 1 and System 2 by means of our key relationships within the sport. Giving our purchasers thrilling business alternatives which might in any other case be unattainable.

This sees me spend my time travelling everywhere in the world between Australasia, Singapore and additional overseas with my stunning associate Emilee as we tackle new alternatives and develop the enterprise into a world operation.

What would you say is your motivation behind establishing The Penthouse and Tom Barker Group?

My motivation for establishing our firm comes from my two passions in life; firstly, motor racing, System 1 specifically and secondly, folks, working onerous with like-minded folks and making nice issues occur. The joys of seamlessly delivering a outstanding expertise for our visitors is massively satisfying.

“Probably the most dedicate of all pleasure is fulfilling the pleasure of others.”

Jean de la Bruyere

Motor racing is an unimaginable sport and in some ways a subculture. In New Zealand, now we have a really wealthy historical past courting again to the Nineteen Sixties with Bruce McLaren and Denny Hulme in System 1. I consider this laid a pathway of success for a lot of generations of antipodes on the world stage, rising up across the sport actually lit a fireplace in me to go and obtain one thing nice with my life.

I launched The Penthouse System 1 Hospitality Expertise in 2018 on the Australian System 1 as a manner of bringing like-minded folks collectively to construct nearer connections with one another and expertise the game from a brand new perspective.

Was there a memorable anecdote that you possibly can share with us and what was your response?

There are numerous nice tales, having the legendary Martin Brundle (Sky Sports activities F1 lead commentator, former F1 driver and arguably essentially the most revered face in System 1) be a part of us in The Penthouse solely half an hour earlier than his well-known Grid Stroll broadcast on the beginning grid of the 2022 Australian System 1 Grand Prix.

It was an absolute coup, as Martin hardly ever does these sorts of appearances, particularly on race day. It was a particular second for us all and we’re very proud to name Martin a good friend. Who is aware of possibly he’ll make one other go to to The Penthouse in Singapore. You’ll have to attend and see.

In your opinion, is creating an unforgettable service expertise the most effective type of hospitality?

- TeamJiX
Picture: Tom Barker Group

Completely, I consider when internet hosting our company shopper’s VIP visitors at The Penthouse we’re successfully representing every of their manufacturers. Our consideration to element and clear communication are essential parts to the method.

With this in thoughts, our objective is to create a vibrant but protected and relaxed setting mixed with meticulous consideration to element and naturally the most effective views of System 1. Executed appropriately by us and it’s one thing they’ll bear in mind for a lifetime and most significantly create a stronger private connection to the corporate.

What do you suppose is exclusive about The Penthouse that units it aside from its opponents?

We encourage our purchasers to have “new eyes” by means of first-class hospitality, visitor choice, and growing a particular relationship with every of them. The whole lot we do is with enormous ardour and a spotlight to element.

Our mission is to assist our purchasers to attach with like-minded folks in an open and pleasant setting. When having fun with our first-class hospitality they have an inclination to loosen up and are extra open of their conversations, serving to them to construct stronger relationships with others.

It’s right here now we have seen first-hand many multi-million greenback alternatives come up between our company purchasers and their VIP visitors. To come back and have enjoyable with us but additionally give them sturdy business worth is the true buzz for me.

The private relationships we construct with our purchasers are actually particular. Lots of whom have develop into pals, mentors and constant advocates through the years. They share in our achievements and kind a part of an ever rising worldwide group of inspiring and influential folks.

You could have been a associate with the Australian Grand Prix since 2019, how do you suppose your previous experiences can be helpful with the upcoming Singapore Grand Prix contemplating that it is going to be an evening race?

- TeamJiX
Picture: Tom Barker Group

We actually lower our enamel with the Australian System 1 Grand Prix, they gave me a possibility in 2018 to have our personal suite, believed in my imaginative and prescient and have been an integral associate in our success up to now.

The teachings, alternatives and connections now we have shaped out of The Penthouse with the Australian Grand Prix Company over the previous 4 years stand us in nice stead for our growth into Singapore.

There are different notable Grand Prix circuits around the globe, similar to Circuit de Monaco, Autodromo Nazionale di Monza and Silverstone, to call just a few. Why have you ever chosen Singapore to be the subsequent pit cease?

I simply love Singapore. Watching the primary Grand Prix in 2008 on tv at 13 years previous made me keen to come back right here and become involved someway. So to be internet hosting The Penthouse right here in 2022 is considerably of a childhood ambition achieved.

Perhaps it’s the shining lights, and the general vitality of the place however there’s simply one thing magical about System 1 vehicles screaming by means of this metropolis at night time that made us know Singapore needed to be the subsequent frontier for The Penthouse by Tom Barker Group.

Solely lately has Asia began to choose up motor racing, how totally different is that this tradition from the West?

In western tradition usually, all of us love vehicles and the sense of freedom they afford us. Automobiles are usually accessible for folks and likewise an important type of transport given the distances many people should cowl in our day by day commutes.

From there folks develop into “automotive proud” and genuinely benefit from the thrill of driving. Race circuits have been constructed to make driving quick in a managed setting a lot simpler and the fascination with motor racing was born. It truly is a subculture amongst lovers.

Do you suppose F1 lovers in Asia are usually youthful than that of followers in Europe? And why?

- TeamJiX
Picture: Tom Barker Group

Typically sure, I consider the huge progress of E-Sports activities or simulator competitors in Asia just lately has performed a key position in younger folks forming a ardour for vehicles and motor racing. Racing simulators are so life like now and provides entry to simply about each automotive and race circuit on the earth all from the consolation of their residing rooms. We are actually seeing a cross-over from E-Sports activities racers being aggressive in real-world racing environments which is superior!

Additionally native heroes on the System 1 grid give the Asian fanbase somebody to cheer for, thus driving enormous curiosity. There are at present three distinctive drivers from the area in System 1 now which is implausible: Alpha Tauri has Yuki Tsonoda (Japan), Williams Racing has Alex Albon (Thai) and Zhou Guanyu (China) is driving for Alfa Romeo.

Aside from The Penthouse, the place you present a first-class expertise to benefit from the Grand Prix, will you be venturing to cowl different prestigious occasions or excursions?

We do quite a lot of “cash can’t purchase” experiences predominantly in New Zealand and Australia by combining each thrills and luxurious. From high-performance driving with Porsche to {golfing} at among the world’s finest golf programs, different unique experiences embody heli-skiing, helicopter vineyard excursions, personal air exhibits by the Purple Bull Air Race World Champion and galvanizing visitor audio system from Rugby World Champions to System 1 drivers.

We’ve got an thrilling idea that we’ll be launching in 2023. It is going to be the entire above mixed into one unimaginable week of first-class journey and hospitality for a choose group of high-performing folks.

What are some thrilling actions that visitors can look ahead to with you throughout this F1 Singapore Grand Prix?

Picture: Tom Barker Group
Picture: Tom Barker Group
Picture: Tom Barker Group

Our visitors travelling abroad can be hosted from the second they land in Singapore until they depart, taking in among the finest eating places with unique waitlists, and having fun with the town from a brand new perspective.

The spotlight is our System 1 hospitality at The Penthouse, nonetheless making certain a seamless week with different like-minded folks can also be essential. Our visitors, together with our crew, are all staying on the Capitol Kempinski Singapore. They’re a terrific lodge associate and given the variety of visitors now we have staying, it’ll really give the expertise a homely vibe.

Do you may have a favorite F1 driver?

Sure, I do. It’s a bit of left of discipline and he handed away effectively earlier than my time however New Zealander Bruce McLaren is somebody I actually admire.

Beginning out life utterly bedridden as a baby with a severe hip concern, he fought on to develop into an absolute pioneer of System 1 each as a driver and founding father of the McLaren Racing Group. It is a testomony to his unimaginable spirit and character.

Probably the most superb story about Bruce I consider was within the Nineteen Sixties and 70s the place he could be flying throughout the Atlantic a number of occasions per week tending to his enterprise and motor racing commitments between Europe and the US. Unusual even at present, and completely unimaginable in that period, he proved that no barrier may get in his option to success.

The legacy he has left with the continued success of McLaren System 1 Group and McLaren Automotive may be very particular. He’s actually an inspiration to me.

Another thrilling information to share with us?

Sure, we do. We’re very near saying our thrilling plans for The Penthouse in Monaco and Las Vegas System 1 races in 2023. Additionally some alliances with System 1 groups and drivers will give our purchasers even better entry to the game and business alternatives with world attain.

For extra details about The Penthouse, click on right here.

For extra F1 reads, click on right here.



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