There are a plethora of firms that provide broad manifestos and recommendation on dwelling higher — Lululemon, the exercise attire firm fashionable with yogis, even places these phrases on its baggage.
However now, hundreds of yoga pants-wearing prospects are demanding that Lululemon put its cash the place its mouth is.
The corporate is going through backlash from Yoga academics around the globe within the type of an open letter who’re demanding that the corporate change its main technique of powering vitality — burning coal — in its factories to one thing extra sustainable.
“Lululemon’s advertising and marketing claims its garments are ‘designed by yogis’ and provides connection to a world neighborhood of mindfulness practitioners, sporting leaders, and well being and wellness professionals,” the letter states. “Lululemon’s reliance on coal as a supply of vitality is extraordinarily dangerous to individuals and the surroundings, significantly in nations like Vietnam, Cambodia, China, Sri Lanka, and Bangladesh, the place its merchandise are made.”
As of late Tuesday afternoon, 1,698 Yoga academics had signed the letter.
The advocates allege that the corporate’s GHG emissions are rising, not slowing down, as the corporate continues to increase, noting that Lululemon is “one of many largest, quickest rising and most worthwhile health attire manufacturers on the earth.”
The group is asking for an aggressive “100% use of renewable vitality” for use in factories around the globe.
Lululemon was down over 21% in a one-year interval as of late Tuesday afternoon.